Gunn Report names its likely winners for Cannes
It’s nearly time to pack the Hawaiian Tropic (or maybe the St Tropez fake tan) for Cannes so awards number crunchers The Gunn Report are offering a sweepstake on likely winners. 1. CHIPOTLE “Back To...
View ArticleChipotle chooses the right notes to scoop Film (and Branded Entertainment)...
Once upon a time ads had jingles then a few Brits, John Hegarty at BBH with ‘Heard it through the Grapevine’ for Levi’s being the most notable example, thought that was a bit old-fashioned and began...
View ArticleWill 2013 go down as the most boring year in the history of advertising – ever?
Do you remember those cheesy old compilation records? “The best tracks from a boy band you’ll never hear from again – ever”? Well 2013 in adland may defy even the wit of music biz copywriters if it...
View ArticleMcCann Melbourne’s Dumb Ways To Die sweeps up at Webbys – Cannes next?
McCann seems to have topped the global agency stakes at this year’s Webby Awards (it thinks it has anyway) with ten; spearheaded by McCann Melbourne’s ‘Dumb Ways To Die’ for the local Metro system....
View ArticleDumb Ways To Die wins at One Show as awards caravan heads for Cannes
McCann Melbourne’s much-lauded Dumb Ways To Die for the local Metro system landed the Best In Show gong at the One Show awards in New York. At this rate the bookies will stop taking bets on it cleaning...
View ArticleMondelez’s Oreo and The Martin Agency join the cutesy animation caravan
I wonder if The Martin Agency had seen McCann Melbourne’s ‘Dumb Ways To Die’ before they produced this new ‘Wonderfilled’ campaign for Mondelez’s signature brand Oreo? They’d certainly have seen CAA’s...
View ArticleNew Coke ad tells us “Happiness is Movement”– we kind of knew that already
Coca-Cola is evidently serious about this obesity stuff (just like your friendly GP – but I’m not obese doc, I’m nine stone three!) as indeed it probably should be. Last week we had a rather bland...
View ArticleMichael Lee of Madam picks his Desert Island Ads
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. Born in England, he spent 20 years in New York agencies winning and working on integrated accounts including Intel, JP...
View ArticleImpressive Chipotle heads new creative line-up from Yakult, Philips and...
Yesterday we had Canal Plus and BETC, progenitors of the big award winner ‘The Bear,’ returning to the lists and they’ve been joined by those other big winners of two years ago, Chipotle and CAA...
View ArticleChipotle breaks the (branded) content barrier with new satirical comedy show...
This looks like fun – and may even be that big step forward in (branded) content we’ve been waiting for. Chipotle Mexican Grill, which has already had a big impact on adland with its Cannes Grand Prix...
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